These days, millet, music as the annual public relations war. Millet CEO Lei Jun content with the provocation of the war, the war led by music chairman Jayyue Ting most concerned about the music as the stock price; and music as not to be outdone, questioned millet "do not understand the law, but also the contents of others when their own, and said millet suspected of short Music watch; this public relations war in the millet, music as recruited, and cool open, Hisense and other TV manufacturers also as a "third party" to join the war situation, the situation is increasingly chaotic.

If only from the Internet TV industry, in fact, after this "melee", the concept of Internet TV with music, millet, cool open and other domestic brands are also more and more in-depth deep into the public view of consumers , The Internet TV industry has ushered in the first year of a hundred schools of thought contend.

In the just-concluded 618 promotion, cool open but unexpectedly occupy a clear advantage, get a good start record. Which 55-inch 4k TV cool open U55 won the Jingdong sales champion, followed by music as TV, Hisense, millet and Skyworth. As born out of Skyville's cool open, on the one hand to learn millet, music as the Internet model, on the one hand and the use of Skyworth in the field of home appliances 20 years of accumulation in the supply chain and technology secretly force, at the same time, relying on domestic first-class TV And the level of R & D technology, building materials networking, cloud computing, large data and other information technology in the TV terminal on the integrated use of more mature, has been quite robust.

"Internet companies in the TV industry experience is still shallow, the upstream industry chain control capacity is also insufficient, there are often out of stock situation. Cool open with Skyworth in the industry chain influence, to better integrate resources. Content, cool open the same wide layout. "Cool open chairman Wang Zhiguo also had friends to the public call:" When cool open in the background to make money, you still clamoring how to sell the TV. "This year, Cool to use the Internet-based services to change the TV, allowing users to enjoy the Internet dividend, not only the user activity increased by 5%, daily revenue also rose sharply. "With a strong supply chain, it will be the ultimate winner to have a team of people who have a deep understanding of the TV industry, constantly updating their content resources, improving product performance, optimizing the user experience and improving market penetration." Wang Zhiguo also said.

Internet TV as a smart hardware, in the hardware is important, but more of the hardware and software system is the ability to compete in the amount of competition. Internet TV industry competition, in fact, or to return to the "hardware + content" of the double insurance profit era.